Matomo

Open source

Open-source web analytics platform that gives website owners full control over their analytics data.

Pricing: free, subscription
Free tier: true
License: open-source
Open source: Yes

Editorial review

Matomo has not yet been editorially reviewed. User reviews and published field data below are unaffected — we say so rather than implying an editorial verdict.

Facts & attributes

Every value carries its evidence state. “—” means unknown — never a silent default (P-02).

Identity · Taxonomy

Documentation(HTTPS URL): https://developer.matomo.org/Verified
Tags(open-source;cloud-native): web analytics, open source, gdpr, google-analytics-alternative, self-hostedVerification pending

Platform · Deployment

Delivery model(SaaS;self-hosted;desktop;mobile;embedded;managed-cloud;appliance): SaaS, self-hostedVerified

Pricing · Licensing

Free plan(true/false): trueVerification pending
Free trial(true/false): trueVerification pending
License model(proprietary;open-source;source-available;dual-license): open-sourceVerified
Pricing model(free;subscription;usage;seat;asset;transaction;revenue-share;perpetual;custom): free, subscriptionVerification pending
Source repository(HTTPS URL): https://github.com/matomo-org/matomoVerified
SPDX license IDs(Apache-2.0;MIT): GPL-3.0-or-laterVerification pending
Trial length(14): 21Verified

Features · Product · Fit

Core capabilities(authoring;automation;analytics): unsampled data, cookieless tracking and data anonymisation, heatmaps and session recordings, A/B testing and personalisation, funnels and segmentation, AI traffic trackingVerification pending

Api · Integrations · Ecosystem

API available(true/false): trueVerification pending

Security · Privacy · Compliance

Regulatory compliance(HIPAA;PCI DSS;FedRAMP;GDPR support): GDPRVerified

Support · Docs · Services

Support channels(email;ticket;chat;phone;community): help centerVerified

Audience · Use · Case

Best for(Neutral editorial summary): Teams wanting GDPR-compliant analytics with 100% data ownership, self-hosted free or run as a cloud service.Verification pending
Company-size fit(individual;SMB;mid-market;enterprise): individual, SMB, mid-market, enterpriseVerification pending
Primary use cases(build;monitor;automate): web analytics, conversion optimization, privacy-compliant trackingVerification pending
Skill level(beginner;intermediate;advanced;specialist): intermediateVerification pending

Lifecycle · Versioning

Changelog/release notes(HTTPS URL): https://matomo.org/changelog/Verified
Current version(1.12.3): 5.14.2Verified
Maintenance status(active;maintenance;deprecated;EOL;archived): activeVerification pending

Vendor · Maintainer

Founded year(2012): 2007Verified
Vendor type(commercial;foundation;community;government;consortium;individual): commercialVerification pending

Also categorized in

Web Analytics Tools

User reviews

Review policy

No published reviews yet.