Measured

Marketing effectiveness platform for cross-media measurement and incremental attribution.

Pricing: custom
Open source: No

Editorial review

Measured has not yet been editorially reviewed. User reviews and published field data below are unaffected — we say so rather than implying an editorial verdict.

Facts & attributes

Every value carries its evidence state. “—” means unknown — never a silent default (P-02).

Identity · Taxonomy

Tags(open-source;cloud-native): media mix modeling, incrementality testing, marketing attribution, media planning, cross-channel reportingVerified

Platform · Deployment

Delivery model(SaaS;self-hosted;desktop;mobile;embedded;managed-cloud;appliance): SaaSVerification pending

Pricing · Licensing

Pricing model(free;subscription;usage;seat;asset;transaction;revenue-share;perpetual;custom): customVerified

Features · Product · Fit

Core capabilities(authoring;automation;analytics): incrementality testing with automated geo and audience split experiments, media mix modeling calibrated with incrementality tests, AI-powered media plan optimizer with scenario planning, cross-channel dashboard as a single source of truth, competitive benchmarks for spend, ROAS, and efficiency, 300+ fully-managed integrationsVerification pending

Audience · Use · Case

Best for(Neutral editorial summary): Enterprise brands that need incrementality-calibrated media mix modeling across complex media portfoliosVerification pending
Company-size fit(individual;SMB;mid-market;enterprise): enterpriseVerified
Primary use cases(build;monitor;automate): prove marketing's impact with board-room confidence, increase media efficiency, acquire new customers through up-funnel budget shifts, omnichannel measurement across every sales channelVerification pending
Skill level(beginner;intermediate;advanced;specialist): specialistVerification pending

Vendor · Maintainer

Vendor type(commercial;foundation;community;government;consortium;individual): commercialVerification pending

User reviews

Review policy

No published reviews yet.