Triple Whale

E-commerce analytics platform providing attribution and spend tracking for DTC brands.

Pricing: free, subscription
Free tier: true
Open source: No

Editorial review

Triple Whale has not yet been editorially reviewed. User reviews and published field data below are unaffected — we say so rather than implying an editorial verdict.

Facts & attributes

Every value carries its evidence state. “—” means unknown — never a silent default (P-02).

Identity · Taxonomy

Tags(open-source;cloud-native): ecommerce analytics, multi-touch attribution, marketing mix modeling, incrementality testing, AI automationVerification pending

Platform · Deployment

Delivery model(SaaS;self-hosted;desktop;mobile;embedded;managed-cloud;appliance): SaaSVerification pending

Pricing · Licensing

Free plan(true/false): trueVerification pending
Pricing model(free;subscription;usage;seat;asset;transaction;revenue-share;perpetual;custom): free, subscriptionVerification pending

Features · Product · Fit

Core capabilities(authoring;automation;analytics): attribution, MMM, and incrementality unified in one measurement system (Compass), Triple Pixel cross-device ecommerce tracking, fully-managed data warehouse for a lifetime of data, Moby AI analyst with autonomous, governed ad account actions, self-serve and SQL-based custom business intelligence, AI search visibility monitoringVerification pending

Api · Integrations · Ecosystem

API available(true/false): trueVerification pending

Security · Privacy · Compliance

Security certifications(SOC 2 Type II;ISO 27001): SOC 2 Type 2Verification pending

Support · Docs · Services

Support channels(email;ticket;chat;phone;community): live chat, help centerVerification pending

Audience · Use · Case

Best for(Neutral editorial summary): Ecommerce brands that want attribution, MMM, and AI-driven automation on one trusted data platformVerification pending
Company-size fit(individual;SMB;mid-market;enterprise): SMB, mid-market, enterpriseVerification pending
Primary use cases(build;monitor;automate): ecommerce marketing measurement across DTC, Amazon, and retail, automated media buying with Moby AI, customer acquisition, conversion, and retention analytics, unifying online and offline retail channel dataVerification pending
Skill level(beginner;intermediate;advanced;specialist): intermediateVerification pending

Vendor · Maintainer

Vendor type(commercial;foundation;community;government;consortium;individual): commercialVerification pending

User reviews

Review policy

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