Meridian

Open source

Open-source Bayesian marketing mix modeling framework developed by Google.

Pricing: free
Free tier: true
License: open-source
Open source: Yes

Editorial review

Meridian has not yet been editorially reviewed. User reviews and published field data below are unaffected — we say so rather than implying an editorial verdict.

Facts & attributes

Every value carries its evidence state. “—” means unknown — never a silent default (P-02).

Identity · Taxonomy

Tags(open-source;cloud-native): MMM, marketing measurement, open source, budget optimization, geo experimentsVerification pending

Platform · Deployment

Delivery model(SaaS;self-hosted;desktop;mobile;embedded;managed-cloud;appliance): self-hostedVerification pending

Pricing · Licensing

Free plan(true/false): trueVerification pending
License model(proprietary;open-source;source-available;dual-license): open-sourceVerified
Pricing model(free;subscription;usage;seat;asset;transaction;revenue-share;perpetual;custom): freeVerification pending
Source repository(HTTPS URL): https://github.com/google/meridianVerified
SPDX license IDs(Apache-2.0;MIT): Apache-2.0Verified

Features · Product · Fit

Core capabilities(authoring;automation;analytics): Open-source marketing mix modeling built by Google, Budget planning anchored in causal evidence, Geo experiments with Meridian GeoX to calibrate MMM, Modeling reach and frequency to link video planning to outcomes, Search query volume data to control for organic demand, MMM Data Platform to gather Google Ads and Display & Video 360 dataVerification pending

Audience · Use · Case

Best for(Neutral editorial summary): In-house advertiser teams running a Google-built open-source MMM with geo-experiment calibration and streamlined Google Ads data access.Verification pending
Primary use cases(build;monitor;automate): Marketing mix modeling, Budget planning and optimization, Privacy-durable marketing measurementVerification pending
Skill level(beginner;intermediate;advanced;specialist): specialistVerification pending

Lifecycle · Versioning

Maintenance status(active;maintenance;deprecated;EOL;archived): activeVerification pending

Vendor · Maintainer

Vendor type(commercial;foundation;community;government;consortium;individual): commercialVerification pending

User reviews

Review policy

No published reviews yet.