Media Mix Modeling Tools

Ranking methodology

In development — no version effective yet.

Decision archetype: market · Scores are category-relative (P-01) and commercial relationships never affect rank (P-04).

Tools (3)

Open source

Open-source Bayesian marketing mix modeling framework developed by Google.

Open source

Open-source Python library for Bayesian MMM, customer lifetime value, and budget optimization.

Open source

Open-source R and Python package from Meta for machine learning-based marketing mix modeling.