PyMC Marketing

Open source

Open-source Python library for Bayesian MMM, customer lifetime value, and budget optimization.

by PyMC LabsOfficial site ↗Source code ↗

Pricing: free
Free tier: true
License: open-source
Open source: Yes

Editorial review

PyMC Marketing has not yet been editorially reviewed. User reviews and published field data below are unaffected — we say so rather than implying an editorial verdict.

Facts & attributes

Every value carries its evidence state. “—” means unknown — never a silent default (P-02).

Identity · Taxonomy

Tags(open-source;cloud-native): Bayesian, MMM, CLV, Python, open source, budget optimizationVerified

Platform · Deployment

Delivery model(SaaS;self-hosted;desktop;mobile;embedded;managed-cloud;appliance): self-hostedVerification pending

Pricing · Licensing

Free plan(true/false): trueVerification pending
License model(proprietary;open-source;source-available;dual-license): open-sourceVerified
Pricing model(free;subscription;usage;seat;asset;transaction;revenue-share;perpetual;custom): freeVerified
Source repository(HTTPS URL): https://github.com/pymc-labs/pymc-marketingVerified
SPDX license IDs(Apache-2.0;MIT): Apache-2.0Verified

Features · Product · Fit

Core capabilities(authoring;automation;analytics): Bayesian Marketing Mix Modeling with custom priors and likelihoods, Adstock transformation and saturation effects, Budget optimization across marketing channels, Experiment and lift-test calibration with ROAS/CAC calibration, Customer Lifetime Value models (BG/NBD, Pareto/NBD, Gamma-Gamma), GPU support and a choice of NUTS samplersVerification pending

Api · Integrations · Ecosystem

API available(true/false): trueVerification pending

Audience · Use · Case

Best for(Neutral editorial summary): Data scientists building Bayesian MMM and CLV models in Python with budget optimization and lift-test calibration.Verification pending
Primary use cases(build;monitor;automate): Marketing mix modeling, Customer lifetime value modeling, Marketing spend optimization and scenario planningVerification pending
Skill level(beginner;intermediate;advanced;specialist): specialistVerification pending

Lifecycle · Versioning

Current version(1.12.3): 1.3.0Verified
Maintenance status(active;maintenance;deprecated;EOL;archived): activeVerified

Vendor · Maintainer

Vendor type(commercial;foundation;community;government;consortium;individual): commercialVerification pending

User reviews

Review policy

No published reviews yet.