Robyn

Open source

Open-source R and Python package from Meta for machine learning-based marketing mix modeling.

Pricing: free
Free tier: true
License: open-source
Open source: Yes

Editorial review

Robyn has not yet been editorially reviewed. User reviews and published field data below are unaffected — we say so rather than implying an editorial verdict.

Facts & attributes

Every value carries its evidence state. “—” means unknown — never a silent default (P-02).

Identity · Taxonomy

Tags(open-source;cloud-native): MMM, open source, Nevergrad, Prophet, budget allocation, Meta Marketing ScienceVerification pending

Platform · Deployment

Delivery model(SaaS;self-hosted;desktop;mobile;embedded;managed-cloud;appliance): self-hostedVerification pending

Pricing · Licensing

Free plan(true/false): trueVerification pending
License model(proprietary;open-source;source-available;dual-license): open-sourceVerification pending
Pricing model(free;subscription;usage;seat;asset;transaction;revenue-share;perpetual;custom): freeVerification pending
Source repository(HTTPS URL): https://github.com/facebookexperimental/RobynVerified
SPDX license IDs(Apache-2.0;MIT): MITVerified

Features · Product · Fit

Core capabilities(authoring;automation;analytics): Automated hyperparameter optimization with Facebook's Nevergrad evolutionary algorithms, Ridge regression to regularize multi-collinearity and prevent overfitting, Automatic trend, seasonality and holiday decomposition with Prophet, Calibration against ground-truth methodologies (Geo-based, Facebook lift, MTA), Budget allocator with a gradient-based constrained non-linear solver, Automatically generated model one-pagers for comparisonVerification pending

Audience · Use · Case

Best for(Neutral editorial summary): Modelers who want Meta's free open-source MMM with automated hyperparameter tuning, ground-truth calibration and budget allocation.Verification pending
Primary use cases(build;monitor;automate): Marketing mix modeling, Budget reallocation to maximize outcome, Privacy-friendly aggregate modeling without PII or cookiesVerification pending
Skill level(beginner;intermediate;advanced;specialist): specialistVerification pending

Lifecycle · Versioning

Maintenance status(active;maintenance;deprecated;EOL;archived): activeVerification pending

Vendor · Maintainer

Vendor type(commercial;foundation;community;government;consortium;individual): commercialVerification pending

User reviews

Review policy

No published reviews yet.